DIRECTORIO DE BUFETES en la WEB:   A | B | C | D | E | F | G | H | I-K | L | M | N | O | P | Q | R | S | T | U | V | W-Z |

  Titulares - Inicio
  Noticias de Bufetes
  Vida Colegial
  Asociaciones
  Comunidad Legal
  Gente
  Sistema Judicial
  Contribuciones
  Reportajes
  Entrevistas
  Internacional
  Deals
  Archivo
Buscador

 

MARKETING
COMUNICACIÓN
INTERNET
 

Le enviamos regularmente las últimas noticias

Su Nombre:

Su Email:

 

 

INTERNATIONAL
publicado el 11 de FEBRERO 2009
Norton Rose Report: IT And Telecommunications Companies Are More Upbeat Than Those From Other Sectors


Overview
Despite the sharp fall in global business confidence, IT companies are upbeat, with the majority of them saying profits in 2009 will be strong, according to a report undertaken by the Economist Intelligence Unit (EIU) in November 2008 commissioned by international legal practice, Norton Rose Group.
The report, CEO Briefing 2009, is based on a global survey of 924 CEOs and C-level executives worldwide completed by the EIU following the financial turmoil that unfolded in September 2008. The aggregate annual turnover of respondents’ businesses exceeds US$2000bn. The regional breakdown of respondents is 211 Asia Pacific; 303 Europe; 192 North America; and 218 Middle East and rest of world. The results make comparisons with the last CEO Briefing study which was conducted in 2007.

IT and telecommunications companies are more upbeat than those from other sectors
From those companies surveyed, including 300 in the technology sector, IT companies are upbeat, and the majority of them think profits in 2009 will be strong. This may reflect an expectation of increasing automation as employers in other industries reduce headcount; IT companies also became leaner after the high-tech bust eight years ago and are perhaps more prepared for this downturn than most. Just 15% harbour a gloomy outlook.

Headcount and internal processes will come under scrutiny to help manage costs
A focus on costs rather than topline growth is the main priority of chief executives for 2009. One-quarter of chief executives in the technology sector will reduce their payrolls this year, in line with peers in other industries, while over one-half aim to conserve cash by streamlining internal processes. One-quarter of technology chief executives say they will increase their use of IT to automate processes in a bid to bring costs down.

M&A outlook most positive of all sectors
One-half of technology companies polled had completed a deal in the past 12 months, making it the most active sector in M&A terms. One such deal was Hewlett-Packard’s US$14 billion takeover of Electronic Data Systems (EDS) last May, in order to better compete with IBM in the IT business services market. Perhaps in anticipation of cheaper assets this year, 54% of the companies surveyed say they will be involved in a merger in the next 12 months. Almost one-quarter of technology companies believe they will complete two to five deals.

IT companies appear more able to expand their business than companies in other sectors.
Just 27% are worried about raising capital, compared with 32% across all sectors. They have become leaner after the high-tech bust eight years ago and are perhaps more prepared for this downturn than most. Their biggest worry, cited by 43%, is understanding customers in multiple territories. Their focus is clearly on sales and the selling process, not cost-cutting and conserving cash.

Sales and marketing and R&D will see greatest investment and Asia Pacific will attract new investment
A rising number of technology companies plan to invest in sales and marketing and R&D in 2009 compared with 2007, perhaps reflecting confidence in prospects for the sector in the short term and beyond. In terms of where the opportunities lie, they are convinced that Asia will resume its growth path and represents the best region for sales and profits growth in the future. Asia is singled out as the most popular destination for new investment in the next 12 months, while North America is perceived to be the greatest source of operational and financial risk.

Mike Rebeiro, Head of the Communication, Media and Technology practice at Norton Rose LLP commented: "Companies are increasingly looking at ways to cut costs and this will drive further demand for technology and outsourced services. We anticipate that IT outsourcing and business process outsourcing activity is likely to increase, although decision-making cycles will be slower as executives need to scrutinise the business case for any significant expenditure. In the wider global technology market, we foresee continued investment in telecoms and technology infrastructure in Africa and that looks likely to be a hotspot for activity in 2009."
Peter Martyr, Chief Executive of Norton Rose LLP commented: “Whilst the financial mood in many quarters is dark, our CEO Briefing survey demonstrates that not all businesses are pessimistic about their prospects for the coming 12 months.”
“Asia has been identified as the region where most new investment will take place in 2009 with business leaders expressing far more optimism for growth in this region than any other. From an M&A perspective, while the overall value of deals will decline sharply in 2009, it is promising to see that almost half of respondents are planning to do deals in the coming 12 months.”

About the survey
Norton Rose Group, in conjunction with the Economist Intelligence Unit, surveyed 925 respondents at CEO or executive level, in November 2008 to determine the key business challenges and opportunities for 2009. The regional breakdown of respondents is 23% Asia Pacific, 33% Europe, 20% North America and 24% Middle East and rest of world.
The results make comparisons with the last CEO Briefing study which was conducted in 2007. The survey was conducted online and there were 18 in-depth interviews conducted with CEOs and other senior executives around the world.

 
 
 

 

 

 
Nosotrossssssssss  /  Contactooo  / Newsletter  / Noticias  / Tarifas  / 
MARKETING  / COMUNICACIÓN  / INTERNET  / DIRECTORIO DE BUFETES EN LA WEB  / 
Servicios Auxiliares  / Tablón de Anuncios  / El Foro del Marketing  / 
Publicaciones jurídicas / Colegios Oficiales / Boletines Oficiales / Facultades / Otros sitios de Interés / Enlaces Internacionales / 

copyright, 2006 - Strong Element, S.L.  -  Peña Sacra 18  -  E-28260 Galapagar - Madrid  -  Spain -  Tel.: + 34 91 858 75 55  -  Fax: + 34 91 858 56 97   -   info@lawyerpress.com  -  www.lawyerpress.com - Aviso legal